WordPress Website Speed optimization. What is it? How does it work?

In this modern digital world, everything is based on speed. So, it doesn’t matter that Is your website good-looking or not. If it takes a long time to load then your website will not rank. Because of the slowness of your website, visitors will not visit your website. Website speed is so important because it is one of the important factors in google ranking.

What is speed optimization?

Decreasing the loading time and improving the page speed are called speed optimization. You are writing good and more content but if your website speed is slow then the visitors will not get traffic or visitors from google. For that you have to optimize the speed. A good page speed rate is also an important part of search speed optimization (SEO) and conversion.

What causes loading time?

Your browser will first determine which server it needs to submit a request to in order to obtain a web page as a response if you enter the address (URL) of a website or click a link. This operation falls under the domain name system (DNS).

You can basically equate it to an internet contact list; you can't just enter a person’s phone number because your phone needs a phone number before you can call her. However, because the person is on your contact list, you connected her to a phone number.

The same principle applies to URLs (website addresses): a name that is easily recognizable is changed into an address that is understandable by your web browser. When it locates the correct number, your web browser will search the contact list and dial the number. Your web browser will call the appropriate server to submit your request. Although it seems like a long-lasting procedure, it just takes 20 to 120 milliseconds (0.02 - 0.12 seconds).

For example, I am explaining about WP rocket below:

WP Rocket

It's quite simple to use. As soon as you install and activate the plugin, 80% of web performance best practices are available. WP Rocket will begin using page caching, browser caching, GZIP compression, etc. in just a few clicks. There's no need for a complicated configuration.

Additionally, you may use more advanced tools to further enhance efficiency, such as configuring LazyLoad images, eliminating unnecessary CSS, postponing the execution of JavaScript, and minifying your CSS, HTML, and Javascript code.

To obtain all of these functions without WP Rocket, you would often need to install three to five additional specialized plugins. The only thing it lacks out of the box is a CDN, but you can purchase RocketCDN, which is directly incorporated in the WP Rocket plugin, for an additional cost.

As an alternative, you can utilize WP Rocket combined with Sucuri (coming up next), or for more choices, see our list of the top CDN services.

We really adore WP Rocket's user interface because it's so simple to use and makes configuration a snap. One of the only cache plugins that is accepted by the most well-liked managed WordPress web hosting services, it is compatible with the majority of themes and plugins.